Clik here to view.
Closed Loop Marketing Tactics for Nonprofits
Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it’s not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing...
View ArticleClik here to view.
How to Define Buyer Lifecycle Stages
Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B...
View ArticleClik here to view.
4 Ways HubSpot Workflows Will Nurture Your Leads Better
HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the...
View ArticleClik here to view.
Marketing Your B2B Technology Company? You Need These Tools
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in...
View ArticleClik here to view.
4 Content Analytics You Should Analyze for Better Results
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported...
View ArticleClik here to view.
20+ Content Marketing Statistics, and What They Mean for You
Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found...
View ArticleClik here to view.
How to Use Marketing Data for B2B Company Growth
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing...
View ArticleClik here to view.
Marketing Data is the Next Big Opportunity for IoT. Here’s Why.
IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore...
View ArticleClik here to view.
7 Benefits of Workflow Automation on Your Lead Nurturing ROI
Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of...
View ArticleClik here to view.
HubSpot Campaign Best Practices for Success
HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing...
View ArticleClik here to view.
Digital Advertising Trends and Forecasts to Watch in 2017
What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising...
View ArticleClik here to view.
Top Strategies to Manage Marketing Data Overload And Increase Success Rates
Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech,...
View ArticleClik here to view.
Top 5 Most Common B2B Marketing Mistakes
Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned...
View ArticleClik here to view.
20+ Sales Statistics that Matter for 2018
Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive in...
View ArticleClik here to view.
Why Do Marketing Plans Fail?
What Can Cause Marketing Plans to Fail? Sometimes even a well-executed marketing plan fails. When this happens, teams should dissect what went wrong to prevent failure from happening again (or at least...
View ArticleClik here to view.
Enterprise IT spending statistics for 2018
The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a...
View ArticleClik here to view.
Smart Car Statistics – The Increasingly Digital Experience of the Connected...
In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for...
View ArticleClik here to view.
5 Reasons Content Creators Should Be Looking At Analytics
Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their...
View ArticleClik here to view.
13 Critical Inbound Marketing Statistics for B2B in 2019
While the methodology behind inbound marketing is evergreen, the tactics used to grow and stay relevant are always evolving year to year. It’s important to follow the data and see where customers — and...
View ArticleClik here to view.
HubSpot vs MailChimp: Is HubSpot Really Worth the Money?
As with any large purchase, it’s easy to take the price tag as the most important factor when deciding if the expense is worthwhile. But transitioning from Mailchimp to Hubspot is not just a question...
View Article