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Best Data Analytics Practices for CMOs
Data can be a strategic weapon for marketing decisions when used well. Yet not all marketers are employing data analytics to their best advantage. Create marketing value and opportunities from digital...
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Search Advertising Statistics and Trends
This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising,...
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Benefits of Marketing Automation
Marketing automation is “very important” to the overall success of marketing across channels according to 91% of the most successful, according to users in an Ascend2 study. While these marketers...
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The Growth of eServices: Stats and Trends
With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is...
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Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring — and do they really...
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Closed Loop Marketing Tactics for Nonprofits
Closed loop marketing aligns marketing and sales to share information and insights in a closed feedback loop. But it’s not just a tactic for B2B marketing teams: For nonprofits, closed loop marketing...
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How to Define Buyer Lifecycle Stages
Phrases such as “buyer’s journey” and “customer lifecycle” are recurring buzzwords in marketing today. Yet how many marketers know how to clearly define buyer lifecycle stages? According to B2B...
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HubSpot Workflows: How to Improve Your Lead Nurturing Campaigns
HubSpot is an incredible tool for lead nurturing. But few marketers know how to use HubSpot workflows to their full capabilities. Why not use all the tools in your toolkit? Here, we’ll show you the...
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Marketing Your B2B Technology Company? You Need These Tools
As a B2B technology marketer, you no doubt want the best technology to help your marketing efforts. Thankfully, we live in an era of innovative marketing technology. And you can invest in tools for...
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4 Content Analytics You Should Analyze for Better Results
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported...
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20+ Content Marketing Statistics, and What They Mean for You
Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found...
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How to Use Marketing Data for B2B Company Growth
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing...
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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.
IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore...
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7 Benefits of Workflow Automation on Your Lead Nurturing ROI
Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of...
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HubSpot Campaign Best Practices for Success
HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing...
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Digital Advertising Trends and Forecasts to Watch in 2017
What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising...
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Top Strategies to Manage Marketing Data Overload And Increase Success Rates
Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech,...
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Top 5 Most Common B2B Marketing Mistakes
Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned...
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The Growth of eServices: Stats and Trends
With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is...
View ArticleClik here to view.
Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring — and do they really...
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