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4 Content Analytics You Should Analyze for Better Results
Content marketers write so frequently that sometimes they forget to stop and check out their content analytics, to track what works and what doesn’t. In 2015, the B2B marketers in this survey reported...
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20+ Content Marketing Statistics, and What They Mean for You
Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found...
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How to Use Marketing Data for B2B Company Growth
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing...
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Marketing Data is the Next Big Opportunity for IoT. Here’s Why.
IoT companies are no strangers to data. Because of this, they are the market leaders in data-driven technology. But what about using marketing data to drive growth? For many IoT companies, they ignore...
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7 Benefits of Workflow Automation on Your Lead Nurturing ROI
Workflow automation is the process of automating a repetitive task, so it’s done automatically, not manually. And by using an automation tool like HubSpot or Marketo, you cut resources and time out of...
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HubSpot Campaign Best Practices for Success
HubSpot is a powerful marketing automation software. So as you plan your next big marketing idea, you want to use HubSpot campaign best practices to truly take advantage of this tool: Marketing...
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Digital Advertising Trends and Forecasts to Watch in 2017
What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising...
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Top Strategies to Manage Marketing Data Overload And Increase Success Rates
Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech,...
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Top 5 Most Common B2B Marketing Mistakes
Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned...
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20+ Sales Statistics that Matter for 2018
Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive in...
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Why Do Marketing Plans Fail?
What Can Cause Marketing Plans to Fail? Sometimes even a well-executed marketing plan fails. When this happens, teams should dissect what went wrong to prevent failure from happening again (or at least...
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Enterprise IT spending statistics for 2018
The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a...
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Smart Car Statistics – The Increasingly Digital Experience of the Connected...
In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for...
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5 Reasons Content Creators Should Be Looking At Analytics
Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their...
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13 Critical Inbound Marketing Statistics for B2B in 2019
While the methodology behind inbound marketing is evergreen, the tactics used to grow and stay relevant are always evolving year to year. It’s important to follow the data and see where customers — and...
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HubSpot vs MailChimp: Is HubSpot Really Worth the Money?
As with any large purchase, it’s easy to take the price tag as the most important factor when deciding if the expense is worthwhile. But transitioning from Mailchimp to Hubspot is not just a question...
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How to Gather Lead Intel With Progressive Profiling
As B2B marketing teams adopt better CRM technology, they can do more advanced things to manage and convert business leads. Read more: What is Progressive Profiling? Progressive profiling is a great...
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6 Smart Account Based Marketing Examples for B2B Companies
Account based marketing covers a set of strategic tactics to bring in very specific leads and accounts into your sales funnel. ABM allows you to optimize your marketing spend and resources towards a...
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Keyword Strategy Mistakes to Stop Doing Now
A keyword strategy is definitely a must-have for businesses that want to generate leads online. In this article, we are going to address some common keyword strategy mistakes that businesses should...
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Nurturing Sales Leads 101
Sales leads are often expensive to generate, so when you have a lead ready for outreach, you need to nail down the nurture strategy. It’s often not as simple as sending a single generic email asking...
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