Introduction To Advanced Segment Reporting For Web Analytics
Segmenting data within web analytics is an enterprise level function. Even though Google has offered their Analytics tool for free, it is enterprise level in terms of functionality. Keep in mind that...
View ArticleDoes Google Analytics Track Users By IP Addresses?
We hear a lot of questions regarding whether or not the Google Analytics program can track users by IP address. The short answer is no. Google forbids the tracking of users by Personal Identifiable...
View ArticleThe SEO Impact Of Google Instant
Typically when Google rolls out a change in it’s technology or an algorithm it does not overtly change human search behavior. This is not true with Google Instant. Search marketers have been theorizing...
View ArticleUse advanced features from Google Analytics
Even though Google Analytics is a free web analytics program, it is considered to be enterprise level due to it’s cross segmentation capabilities along with other features. Using some of the “advanced”...
View ArticleData junkies unite! BigQuery joins forces with Google Spreadsheets and Apps...
If you love data, then you may be excited to learn about the integration of BigQuery with Google Spreadsheets and Google Apps Script. BigQuery is a web service that allows developers to conduct...
View ArticleOrganizational tools for investigating corporate officers
When investigating a company, it is vital to look at more than just assets–look at the people behind the company. Here is a quick list of resources for investigating a corporate board. The corporate...
View ArticleQuick guide to website content audits for SEO
How to perform a website SEO audit to improve marketing performance online. Check list for SEO audits. Opportunities for growth in marketing strategy using content production and planning processes....
View ArticleConducting market research to improve web strategy
Market research boosts the effectiveness of an organization’s web strategy and it’s application in-market. Certainly a business or a web agency can purchase or review reports conducted by researchers...
View ArticleDefining B2B marketing lead segments
Defining customer/client segments and profiles is a vital part of the B2B market planning process. These segments are based on the differences in your customer base and can be used to create and define...
View Article5 Lifesaving Google Analytics Advanced Segments
Advanced segmenting of Google Analytics, at its most base function, allows for the isolation and analysis of specific kinds of data. Utilizing advanced segmentation allows for the freedom to create and...
View ArticleValue of audience segmentation for marketing
Both B2B and B2C marketing can benefit from audience segmentation for analytics reporting. Market segmentation is exactly the opposite mentality from mass marketing. In mass marketing, an agency would...
View ArticleCommon KPIs and metrics for analyzing website performance
As an analyst spends time with data for a particular website, new and more complex insights will “jump out.” If you care about web performance, spend time with the data to better understand potential...
View ArticleSearch and social alerts to improve marketing strategy
Alerts are essentially a reverse search engine retrieval process. A web user creates an alert focusing on a keyword or keyphrase, and as the web crawler finds instances of that keyword, a notification...
View ArticleAudience segmentation tools for building a better marketing strategy
When designing a marketing plan, defining your target user profiles is key. An audience can be comprised of unique and definable segments based on their online behavior. One example of a tool for...
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Behavioral insights for marketing teams
WHO? WHAT? WHEN? WHERE? Presently, marketing teams & analytical groups have focused on aggregated data such as views, visitors, and time spent on site to help drive their initiatives. Although...
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User Experience. Testing Tips to Make Sure Users Embrace Your App.
The best applications and websites are the ones users truly enjoy using. But ensuring users do so takes continual testing, refinement and more testing. Here are some tips to make the testing process as...
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Customer Engagement and 5 Ways to Evaluate its Effectiveness
The need for a well thought out, multi-channel Customer Engagement is more important now than at any time in our marketing history. Why? Because there have never been so many channels in which it’s the...
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How to create B2B buyer personas
What is a buyer persona? Why are buyer personas important to B2B marketing? Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps...
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How to set up Twitter Analytics
While it seems all brands are using Twitter as part of their social outreach strategy, few seem to be accessing Twitter’s analytical side or, in some cases, using Twitter Advertising at all. It’s...
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Internet of Things and Digital Marketing
With the Internet of Things rapidly becoming integrated into how we live our life, it stands to reason that it will have a significant impact on digital marketing. As it is, there are already twice as...
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