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Successful Data Analysis
Amassing a large amount of data shouldn’t just be the goal of digital marketing programs or campaigns – analyzing that data is a large part of the online marketing field. Unfortunately, 37 percent of...
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The value of dark social channels for marketing
Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what...
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Don’t be fooled by these 6 vanity metrics
Analytics and numbers are critical to most marketing teams focused on generating an ROI for their organizations. Finding the right numbers, however, can mark the difference between success and failure...
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Internet of Things Market Statistics – 2015
The internet of things is already upon us. To be convinced of this, all one has to do is visit an Apple Store and browse the connected home section to see IoT permutations made for consumer play. The...
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Web design statistics for 2015
Statistics relevant to web design planning in 2015 This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies and...
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8 Benefits of Google Tag Manager
Seeing as the marketing world is a buzz with talk of Google Tag Manager, or GTM, we’ve created the following resource to summarize what GTM Is, why it’s important, and the eight key benefits it offers...
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What is Lead Scoring?
Lead scoring involves separating high-quality leads that are almost ready to buy from leads that either aren’t yet ready to make a purchasing decision or will never become customers. Only the...
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What Is the Zero Moment of Truth?
Marketers have traditionally focused on three steps in the buying process, but with the advent of the web, a forth stage has emerged as a significant influencer on the buying process. In the first...
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Ready to Launch? A Marketing Checklist for New Product Launches
A Simple Marketing Checklist for New Product Launches Marketing requires a mix of smart, goal-driven strategy and data-driven, adaptive execution. Having a solid plan in place prior to your marketing...
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Generate B2B Sales: Techniques to Build Stronger Relationships and Close More...
The key to selling anything is to gain trust and build tight relationships. The stakes are much higher in a B2B context because the customers are often thinking about long-term solutions to make their...
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Internet of Things Market Statistics – 2016
Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there...
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Best Practices for Social Monitoring
Have a goal in mind. How are you going to filter out the relevant conversations from all of the online noise. In its social insight analysis, Mashwork focuses on a theory to either validate or...
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Six Steps to Better Buyer Personas
Here’s a pop quiz. Sitting around the marketing strategy table, a successful inbound marketing team will ask: A. “What do we want to say?” B. “How should we communicate our brand message?” C. “What do...
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How a CRM can help align marketing and sales
Thoughtful alignment of sales and marketing drives higher customer retention and increased sales. Alignment between Marketing and Sales is potentially the largest opportunity for improving business...
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B2B Social Media Marketing Statistics 2016
Social media is first and foremost a way to stay in touch with friends and family. Yet, social media also fills spare time and helps people stay current on the news. No wonder, then, that marketers...
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VoIP Market Stats – A Growing Industry
Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted...
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Inbound Marketing Tips for IT Service Companies
IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing...
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SaaS Market Size Forecast
What is the size of the saas market? Forecasts vary in estimating software-as-a-service (SaaS) market size, but there is consensus the market is poised to expand. The growth is due to organizations of...
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Gotcha! 5 Smart Marketing Insights from Pokémon GO
See what we’ve done here by linking our article to Pokémon GO? We’re tying our marketing insights to a relevant trend. Newsjacking such as this can work — when it’s done well. Learn more about this and...
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Nonprofit Sector Stats & Trends in the Nonprofit Industry
The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and...
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